01
Real range
Every fitting happens outside, in the open air at Bogey's Sports Park. You see the ball flight. You feel the contact. The numbers and the eyes line up. No nets, no simulators.
Mulligan’s · Richmond · Est. 1989
The Richmond pro shop with a real range out back.
Trackman fittings outdoors at Bogey’s Sports Park. Country club service. Big box prices.
Today at Bogey’s range
Outdoor with caveats — we'll work around it.
Outdoors with caveats. Mostly Sunny.
What makes us different
Selection. Service. We have both.
Richmond golfers usually have two choices. A big box with every club in stock but no time to fit you properly. Or a private studio with great service, an indoor simulator, and a steep session fee. Mulligan’s is the third choice. Outside. Honest. Local.
- 02
Trackman
Trackman runs behind you on every swing. Ball speed, club head speed, spin, launch angle, carry. Every number is right there on the screen as you hit, and we walk you through what matters.
- 03
Real shop
Browse the wall, hit anything in the demo cart out the back, get fit, take the clubs home the same afternoon. Pro shop, range, and fitting bay in one stop.
- 04
Fair pricing
Authorized fitter for every major manufacturer. The largest selection of fitting carts in Richmond. Country club service at big box prices. Trade-ins always welcome.
On outdoor fitting
“Golf is not played in a laboratory.”
“Never buy a set of clubs without hitting balls outside, in conditions that allow you to see the direction and trajectory. Indoor nets coupled with launch monitors are useful tools. But to gain a realistic sense of how a club performs, you need to take the measuring devices outside.”
James Achenbach · Golfweek columnist
The fitting
A real range beats a net.
A good fitting starts with knowing where every ball actually went. Net-and-screen setups give you launch monitor data and a guess at the rest. Outside at Bogey’s you see the full ball flight. Carry, curve, bounce. The carry number on the launch monitor matches the carry you watched land.
Trackman captures ball speed, club head speed, spin, and carry on every swing, right there on the screen as you hit. The decision still comes from what you saw with your own eyes.
How a fitting works →
- 01
We talk through your game.
Handicap. Miss patterns. The courses you actually play. Twenty minutes of conversation shapes every recommendation that follows.
- 02
We bring out the carts.
Every major brand. Every shaft family. Every loft and lie combination worth comparing. We pull what fits the conversation, not a generic kit.
- 03
You hit balls. Outside. In the open air.
Trackman captures the data. You watch the ball curve, climb, and land. We change one variable at a time. Head, shaft, length, lie, grip.
- 04
You leave with clubs that fit.
Numbers reviewed together on the screen. Build ordered or pulled from the shelf. Trade-ins appraised on the spot, credit applied toward whatever you're building next.
Authorized fitter
Every major manufacturer.
New gear
The latest, already in the demo cart.
The moment a new flagship driver, iron, or wedge launches, it goes in the cart out back. Browse what just dropped, then come hit it outside.
TaylorMade · drivers
Qi4D
TaylorMade's newest driver. A faster face and a new roll radius for more consistent spin.
In the demo cartView & fit →
TaylorMade · irons
P·7MB
Tour-validated muscle back. Built by the staffers Rory + Scottie use.
In the demo cartView & fit →
TaylorMade · putters
Spider Tour X
The Spider that's won every major. Updated face, same tour DNA.
In the demo cartView & fit →
Latest from the brands
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News links open at the original source. Mulligan’s republishes headlines + summaries only, with full credit and an outbound link to the publisher.
What customers say
They keep coming back.
★★★★★Google
Matt and Jay have one of the best golf shops I’ve been to. They’re both extremely knowledgeable with a huge variety and fair prices. It’s always cool to find limited release stuff there. Different level of service vs the big stores. Jay’s attention to detail during a fitting was top notch. Highly recommended.
★★★★★Google
Awesome experience, great guys, they really know what they are talking about and make buying clubs a lot of fun!
★★★★★Google
Awesome customer service! Knew what I was looking for and we came with a deal. Not from the area, but if you’re visiting. Recommend stopping in if you’re looking for some golf assistance.
★★★★★Google
What a gem of a place and the gentlemen working the counter was a huge help. Put together some clubs for my son who just started golfing and I ended up buying a few things for myself. I am never going to another shop. Great service, great prices and an easy location to get to.
★★★★★Google
These guys have such a cool golf shop with not only new, but limited edition equipment, accessories, etc., unlike the major stores in the market. Highly recommended as one of the coolest places in town.
★★★★★Google
The guys did it again!! This place is special and they are passionate about fitting you in a way to elevate your game and not just their bank accounts!! Thank you Jay and Matt!! D Webb
★★★★★Google
Had a fitting there. They took such care and time It was great. Highly recommend
★★★★★Google
Matt and Jay have one of the best golf shops I’ve been to. They’re both extremely knowledgeable with a huge variety and fair prices. It’s always cool to find limited release stuff there. Different level of service vs the big stores. Jay’s attention to detail during a fitting was top notch. Highly recommended.
★★★★★Google
Awesome experience, great guys, they really know what they are talking about and make buying clubs a lot of fun!
★★★★★Google
Awesome customer service! Knew what I was looking for and we came with a deal. Not from the area, but if you’re visiting. Recommend stopping in if you’re looking for some golf assistance.
★★★★★Google
What a gem of a place and the gentlemen working the counter was a huge help. Put together some clubs for my son who just started golfing and I ended up buying a few things for myself. I am never going to another shop. Great service, great prices and an easy location to get to.
★★★★★Google
These guys have such a cool golf shop with not only new, but limited edition equipment, accessories, etc., unlike the major stores in the market. Highly recommended as one of the coolest places in town.
★★★★★Google
The guys did it again!! This place is special and they are passionate about fitting you in a way to elevate your game and not just their bank accounts!! Thank you Jay and Matt!! D Webb
★★★★★Google
Had a fitting there. They took such care and time It was great. Highly recommend
★★★★★Google
Incredible service and honest evaluation. Fabulous prices and no pressure to purchase. Jay will work to maximize your results. Bravo!
★★★★★Google
This was so much fun while visiting!! It was hot but we found the shade and enjoyed this very competitive game of putt putt! Very pretty and I love the water features! Very clean! Enjoyed the picnic tables and snacks!
★★★★★Google
Jay fitted my son in law with a new set of Mizuno irons and a new Callaway driver and hybrid 5 iron. It was a super experience and prices are better than Golf Galaxy or Club Champion. Highly recommend you visit their great golf shop as you will not be anything but delighted!
★★★★★Google
Matt and Jay run an awesome locally owned golf shop!!! Excellent fitters that utilize Trackman!
★★★★★Google
Jay and Matt are the running the best kept secret in the Virginia Golf community. They have a wide selection and are very knowledgeable on fitting all levels of golfers. I would highly recommend Mulligans to anyone looking to match today's club technology to their individual swing and game.
★★★★★Google
Got a club fitting for irons- great staff,wonderful facility! Anxious to see Taylormade Stealth's in action⛳️
★★★★★Google
Guys are friendly and knowledgeable. Prices cant compete with Golf Galaxy, but their service is way more tied to customer.
★★★★★Google
Incredible service and honest evaluation. Fabulous prices and no pressure to purchase. Jay will work to maximize your results. Bravo!
★★★★★Google
This was so much fun while visiting!! It was hot but we found the shade and enjoyed this very competitive game of putt putt! Very pretty and I love the water features! Very clean! Enjoyed the picnic tables and snacks!
★★★★★Google
Jay fitted my son in law with a new set of Mizuno irons and a new Callaway driver and hybrid 5 iron. It was a super experience and prices are better than Golf Galaxy or Club Champion. Highly recommend you visit their great golf shop as you will not be anything but delighted!
★★★★★Google
Matt and Jay run an awesome locally owned golf shop!!! Excellent fitters that utilize Trackman!
★★★★★Google
Jay and Matt are the running the best kept secret in the Virginia Golf community. They have a wide selection and are very knowledgeable on fitting all levels of golfers. I would highly recommend Mulligans to anyone looking to match today's club technology to their individual swing and game.
★★★★★Google
Got a club fitting for irons- great staff,wonderful facility! Anxious to see Taylormade Stealth's in action⛳️
★★★★★Google
Guys are friendly and knowledgeable. Prices cant compete with Golf Galaxy, but their service is way more tied to customer.
By the numbers
37
Years in Richmond
A Richmond shop since 1989. Owned by Matt and Jay since 2008.
4.8★
Google rating
Aggregate across all platforms.
102
Verified reviews
Real customers. Real names.
10
Authorized brands
Every major manufacturer fitting cart.
Find us
At Bogey’s, just west of Short Pump.
Where Broad Street meets Ashland Road. Easy in from 64 or 295. Park anywhere. Bring the family. The kids can hit the mini golf or the batting cages while you get fit.
- Address
- 1675 Ashland Road
Richmond, VA 23233 - Hours
- Mon–Sat · 10am–7pm
Sun · Closed