Our story
Why we set up shop at Bogey's.
Every major club manufacturer prefers their clubs be fit outdoors. We picked our location around that fact.
When we started Mulligan’s, we knew the location would matter more than almost anything else. A pro shop is only as good as the range it sits next to.
Bogey’s Sports Park, west of Short Pump where Broad Street meets Ashland Road, was the answer. A working public driving range, parking, room for fitting carts, and a steady flow of Richmond golfers wandering through. It also happens to have bumper boats, mini golf, bumper cars, batting cages, and a snack bar. So when you bring the family for a fitting, the family stays busy.
The pro shop and the range work together. You walk in, browse, pick something off the wall, walk out the back, and hit balls. Hand the club back, grab another. When we run a Trackman fitting, you’re hitting in the same open air you’d play in any morning at Hermitage, Salisbury, The Federal Club, or any of the other public and semi-private courses around Richmond.
We added Trackman over the years because the data matters. Ball speed, club speed, spin, launch, carry. But the launch monitor was never supposed to replace ball flight. It supplements it. Looking at the numbers while you watch the ball curve toward the back fence is a much better fitting experience than looking at numbers while a ball hits a net.
Bogey’s isn’t a country club. The fitting carts sit in a working range. There are kids on bumper boats fifty yards away. That’s the whole point. Real golf isn’t played in a clinical room. Why fit clubs that way?